The AMS Marketing Office is getting a makeover. Rosa Rodriguez has been hired as a permanent staff member—the new AMS Marketing Officer.
Currently, the Marketing Office, which falls under the AMS President’s portfolio, consists of one Marketing Director, a supervisor, deputies, brand ambassadors, and a graphic designer.
“[Rodriguez] has a plethora of experiences. When I was interviewing her, I was shocked, I was like ‘has she been hearing all of our conversations?’ She is exactly what we were looking for,” AMS Marketing Director Niki Boytchuk-Hale said in an interview with The Journal.
Mentoring students was a key attribute the hiring team was looking for, according to Boytchuk-Hale. She said Rodriguez had the qualities and interest in mentoring students. The Marketing Director will remain the creative generator at the AMS.
“We want to make sure the Director of Marketing, the student, is still hands on and getting the experience and that the permanent staff really are just providing guidance and mentorship,” she said.
Speaking to her own experiences in the role, Boytchuk-Hale said most of the tasks she was completed were her first time doing them. Self-doubt can creep in while working the role and having a permanent staff member to it, while taking on specific tasks will be helpful, according to her.
“[The Marketing Officer] role will work to develop company policies, procedures andethical standards and ensure they are communicated, understood and being adhered to,” Boytchuk-Hale said.
“One of the key roles I wanted to shift from the Marketing Director to the Marketing Officer is trademarking stuff, which is something that has been an ongoing project in relation with the University that a lot of services deal with like Tricolour Outlet.”
Outlining the requirements for the new permanent staff member, Boytchuk-Hale said they must possess certification relevant to the industry along with five years of experience in marketing with an additional two years of experience in management.
Rodriguez will be participating in the marketing caucus and ing campaigns, along with taking a role in idea generation. She will sit on hiring s for student positions in the Marketing Department instead of other permanent staff .
“I’ve sometimes felt the weight, the pressure, and I think I can deal with pressure pretty well. I understand the hustle of student government. I’ve been at the AMS for a while,
but I’ve sometimes felt like the marketing, or the success of events and initiatives are all on myshoulders in many ways,” Niki Boytchuk-Hale said.
“I feel like I can’t necessarily skip a beat. Just having someone who’s got your back […] Having someone who is here if you need extra .”
Marketing experience in a professional setting can be obtained at the AMS, which is something Boytchuk-Hale said can’t be easily obtained through academic courses. She said it’s incredible to have permanent staff act as mentors throughout the organization.
Coming towards the end of her term, the Marketing Office has seen large changes, according to Boytchuk-Hale said. She’s thrilled to have Rodriguez start her position and transition this week.
Corrections
A previous version of this article listed the AMS marketing office as having multiple supervisors and graphic designers.
The Journal regrets the error
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